About Marketers' Resources
A simple search on LinkedIn for the words marketing or marketer/marketeer results in 1.3 million profiles across the world.
In my experience, there has not been a place where we can go to get the support, resources, or information we need all in one place. Finding an EMS (Email management system) alone can take us to a dozen different websites.
For these reasons, I have concentrated this page to help all of you with whatever support you may need from finding the right aspect of marketing that is right for you, to getting the mentors and courses you need to get there with a clear path.
Whether you’re looking to switch gears to an area of Marketing as your new career or step up your game, this will be the place for you!
How does one become a marketer?
- Formal Education/University
- With the help of a Mentor
- Test the waters while in your current position – Maybe you’re in sales but looking to move into the more writing/subtle persuasiveness that many marketers embody?
What are the most important things to know?
- Customers are the only concerns that matter
- See above
At least when it comes to marketing, the most important consideration is who you want to earn as customers. Do your research and get into the minds and lives of them to find out exactly what their needs are. Don’t focus your efforts on what company executives want unless they’re your target audience.
All Your Resources
- Coursera – Everything from Beginner Marketing to Coding
- Lynda – Over 800 courses just on Marketing
- Codecademy – Coding only
- Skillshare – Numerous aspects of creative and marketing courses
- Google Academy – Learn all about the Google tools like Analytics and Tag Manager
- Facebook Blueprint – Facebook’s ad academy
- Alison – Varied but quite a few Marketing courses
- Hack Design – Design courses
- SuperHi – New company with web developer courses
- Udacity – Almost all programming courses
- Hubspot Academy – CRM company with a great reputation.
- Edx – Digital Product Management
There are constantly new apps coming out that help marketers and business owners to make things easier to post, curate, and create! Here are the top ones of today:
- Later – Most impressive to schedule Instagram posts
- Repost – Copy Instagram URL to reshare (while ethically and often legally tagging the creator) others’ posts
- WordSwag – Decorative text on background design
- Snapseed – Instagram-style editing tool with adobe-style editing
- Buffer – Along with their website they have a matching social scheduler app
- Spark Post – ALL the designs you could want with beautiful adobe style but with their logo unless you upgrade.
- InShot – Photo editor with collage, filters, and framing tools
- Pixaloop – creates movement on a photo!
- Story Maker Apps – List of 6 apps to create beautiful Insta or FB stories with
- Xrecorder – Record your screen for tutorials
- Ripl – Phone version of canva!
There are plenty more I have on hand if you need something more detailed, but these will be the most popular currently.
Articles/sites with even more lists of tools:
- My Twitter following lists with both Marketing people and Marketing Tools: https://twitter.com/growth_within/lists
- Earnworthy PDF – 50 Tools from Marketing to design to project management
- Wordstream’s top 10 Chatbots
- 50 Wheel’s top video personalization companies
- Hubspot’s 15 best video editing apps
- Curatti’s 16 Social Media Tools/add-ons
- Mobile Monkey’s 27 Facebook tools from Ads and optimization to analysis
- Wordstream’s top 8 Survey Tools
- Later’s Video Animation apps
Free limited use:
- Buffer – Social Media Scheduler
- Hootsuite – Social Media Scheduler
- Later – Instagram Scheduler
- Mailchimp – Email Marketing System
- Constant Contact – Email Marketing System
- Hubspot – Customer Management System
- Buzzsumo – Keyword Trends and competitor comparisons
- Asana – Project Management tool
- Airtable – Project Management tool
- Canva – Image Design tool
- Photopea – Photoshop-like image editor
- Pixlr – Photoshop like image editor
- Lumen 5 – Video editing tool
- Kochava – App data analytics
Fees to use:
- Monitoring: Brand24
- Content Creation: MeetEdgar
- Hashtag Research on Insta and Pinterest: Tailwind
- Engagement Platform: Tagboard
- Instagram hacks: Hootsuite article
- Pinterest for Business: Rich Pins
- Guide to Pinterest success: Social Media Examiner
- Before you start a Facebook group: 5 Questions to ask
- Insta Stories scheduler: Storrito
- Social Media automation tools: Quuu
- Social Media Scheduler: SmarterQueue
- Later‘s article: Tools to find Influencers
- Instagram reposting tools
- Twitter Chat: How to host one
- How to Repurpose Content
- Increase Engagement: 30 tips
- Chatbot App: WhatsApp Business
- Twitter Trend Tracker Tools: Yay Illiteration
- Psychology: For Social Engagement
- CRM (Customer Relationships Management) plus emails: Hubspot
- EMS (Email Management System): InfusionSoft/Keap
- EMS: MailChimp
- EMS: MailerLite
- EMS: AWeber
- EMS: Constant Contact
- Spam Test of your emails: Mail Tester
- Set up Paid Newsletter subscriptions: SubStack
- Connect/Automate actions between system: Zapier
- Chatbot: MobileMonkey
- Chatbot: Tawk
- Chatbot List on Wordstream
- Chatbot: Botme
- Site Template builder: Weebly
- Site builder: Webflow
- Site builder: ucraft
- Custom site builder: bubble
- Techie love codes: Web Code Tools
- Blog broken link checker: Broken Link
- Landing Page Creator with templates: Pagewiz
- Landing Page Creator: LeadPages
- Landing Page Creator: Unicorn Platform
- WordPress Page Builder: Elementor
- WordPress plugin for memberships: MemberPress (and many more)
- Visual Conversion Tool: Hotjar
- Site Speed Tools List on Content Marketing Institute
- Forms & Surveys: Typeform
- Forms & Surveys: SurveyMonkey
- Ninjalitics – Insta or TikTok analytics
- Moz tools – “Free tools for link building and analysis, keyword research, webpage performance, local listing audits, and more.”
- Ubersuggest – Neil Patel’s tool for keyword research. *Bonus: It now also offers competitor domain comparison!
- Hypersuggest – Search ranking keywords for questions, shopping, etc.
- Schema.org – Plugins for Google search results like reviews
- WordStream – Build Link Authority
- BuzzSumo – Analyze topics and keywords
- Sleeknote – Map your Keyword Research to the buyer’s journey
- E-Commerce SEO Sleeknote – How to outrank competitors
- Ahref – Keyword explorer
- Google’s Search Quality Evaluator Guidelines – Be prepared, this is a 160 page pdf of the algorithm that defines search engine ranking!
- Pixlr – Photoshop-like image editor
- Lumen 5 – Video editing/creating tool
- Photopea – Photoshop-like image editor
- Gimp – Photoshop-like image editor
- Powtoon – Video creation tool
- Snappa – Both business and Marketing podcasts
- Marketing School – Neil Patel and Eric Sou
- Marketing Over Coffee – Interviews, tech details, even movie tech; John Wall and Chris Penn
- Building A Storybrand – Link is to an episode with Jay Baer on Word of Mouth Marketing
- Art of Paid Traffic – Rick Mulready
- Revenue Marketing Radio – Pedowitz Group with interviews and other aspects adjacent like operations
- Lion’s Share – Varied topics including SEO, Anti-trust, and sales
- Social Media Examiner – This company keeps quite current with changes in SM, tips and ideas.
- JWeis Marketing – About 50 podcast videos on various aspects of managing marketing and trying new things
- Buffer Podcast – Social media focused but good variants of topics from a SM scheduler company
- Rainmaker Copyblogger – Mostly writing podcast
- Chili Piper – B2B Marketing tips
- Leadpages – Landing page company so mostly about converting leads
- Earnworthy – Good variety of topics in general marketing
- DigitalMarketing– Two different Podcasts from 4 different hosts
- Hubspot explains GDPR – Privacy act for Europe
- Ted Talks that “make you a better social media marketer”
- Single Grain‘s Funnel help and templates
- Marketing Land – This links to their library of articles to peruse; from social media to ads and everything in between.
- CoSchedule‘s Content marketing examples
It’s always important to stay current with the direction your industry is going. Right now (May 2019), the most dominant up and coming aspect in my opinion is Artificial Intelligence. Here are a few articles with this info and more!